Quiz · The Hidden Architecture of Influence

Question 1What is the main topic of this talk about influence?

How supermarkets design their layouts to confuse shoppers Why comedy shows should stop using recorded laughter The principles of influence that secretly shape our everyday choices The history of charity organisations and their fundraising methods

Question 2How do charity organisations exploit the principle of reciprocity?

By sending small unsolicited gifts inside their fundraising letters By charging people a fixed fee before sending any letters By asking famous comedians to endorse their public campaigns By placing flashing countdown clocks on their websites

Question 3When is the ethical line crossed, according to the speaker?

Whenever a company uses any form of advertising When honest persuasion turns into deliberate manipulation When bartenders seed their tip jars with notes When customers return favours they did not request