Technology & Internet

How Search Engines Rank Pages

An explanation of how search engines decide which web pages appear first.

B29 min

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1Every day, people all around the world ask search engines billions of questions.

2But how does a search engine decide which page to show first?

3The process begins with special programs that travel constantly across the web.

4These programs visit billions of pages and copy their content into enormous databases.

5When you type a question, the engine searches through that database almost instantly.

6It then compares your words with the content of millions of stored pages.

7Pages that answer the question clearly and fully usually rank much higher.

8Links from trusted websites also help a page rise to the top.

9However, some site owners try to trick the system with repeated keywords.

10Modern search engines are constantly getting better at detecting such dishonest tricks.

11As a result, honest and genuinely helpful content is rewarded more often.

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